A design preview — nothing on this screen is saved
Performance ranking and revenue attribution is built in Sprint 09. The figures below are illustrative, the controls change nothing, and none of it comes from your workspace.
Measured against what each one was for
An awareness post and a sales ad are not comparable, so they are never ranked together. Each creative sits in a cohort of work with the same objective, channel type and window.
Awareness
Ranked on reach
Spring Trails — cold open
TikTok
412,900
1 of 9 in cohort
Updated 4 hours ago
Engagement
Ranked on saves per 1k reach
Spring Trails — kit layout
Instagram
18.4
2 of 11 in cohort
Updated 4 hours ago
Sale
Ranked on cost per order
Spring Trails — bundle offer
Meta Ads
£14.20
3 of 7 in cohort
Updated 26 hours ago · still estimated by the platform, not final
Traffic
Ranked on outbound clicks
Tarn Fleece — restock story
Instagram Stories
2,180
4 of 6 in cohort
Updated 4 hours ago
Outcomes, and how well we can actually know
Every figure carries the standard of proof behind it. A strong number with weak evidence is still a weak number.
£18,420
Spring Trails — GB
order_placeddirectA code or identifier ties the touchpoint to the outcome.- Model
- Direct identifier v1.3
- Window
- 30 days from touchpoint
- Data cutoff
- 25 July 2026, 06:00 UTC
- Completeness
- 98%
Counts orders carrying the COLDSPR25 code only. Orders from the same visit without the code are not included here.
€9,180
Spring Trails — DE
order_placedplatform_attributedThe platform reported it under its own attribution settings.- Model
- Platform reported v1.3
- Window
- 7-day click, 1-day view
- Data cutoff
- 25 July 2026, 04:00 UTC
- Completeness
- 86%
Reported by the advertising platform under its own attribution settings. Not reconciled against the Shopify order record.
£3,940
Tarn Fleece — restock
order_placedjourney_influencedAn authorised sequence touched these customers first. Influence is inferred.- Model
- Position based v1.1
- Window
- 14 days
- Data cutoff
- 25 July 2026, 06:00 UTC
- Completeness
- 74%
An authorised Connect sequence touched these customers before the order. Influence is inferred from sequence membership, not from a persistent identifier.
—
Spring Trails — organic social
order_placedcorrelatedAggregate association only. Nothing links these posts to any individual order.- Model
- Correlated aggregate v1.0
- Window
- Weekly
- Data cutoff
- 25 July 2026, 06:00 UTC
- Completeness
- 41%
Aggregate association between posting weeks and order volume. No identifier links these posts to any order. This figure cannot be read as revenue caused by the posts.
What the pattern memory suggests
Learned from this workspace only. Approving one drafts a variant. It never posts anything.
Open on the weather, not the product, for TikTok awareness cuts.
- Because
- Ranked first for reach in a cohort of 9 comparable organic TikTok awareness posts over 90 days.
- Would be wrong if
- The next two cuts using this hook landing outside the top third of their cohort.
- Fatigue risk
- Low — used twice in the last 90 days.
Retire the kit-layout still on Instagram.
- Because
- Saves per 1k reach fell across four consecutive posts while reach held steady.
- Would be wrong if
- Saves recovering on the next post without changing the format.
- Fatigue risk
- High — six uses in 60 days.
Shoot German creative in German locations rather than subtitling the British cut.
- Because
- Sample is too small to rank. Raised because the German cut currently reuses British footage with translated overlays.
- Would be wrong if
- The subtitled cut performing within the cohort's middle range in October.
- Fatigue risk
- Not established.